Working across photography, journalism and marketing, Ismael Abdouli is a photographer focused on fashion, music and contemporary culture. His work combines commissioned campaigns and editorials with portraiture and documentary photography, moving between directed shoots and observational images.
His experience in marketing and editorial production gives him an understanding of both the image and its purpose. He develops concepts, works within briefs, edits coherent selections and considers how photographs will function within a campaign, article, digital platform or printed publication. His commissioned work includes fashion campaigns, editorial assignments and visual content for independent labels and public organisations. His portrait work ranges from emerging artists to established figures in electronic music.
What drives his work is proximity to the people and scenes he photographs. Through his involvement in music, nightlife and editorial projects, many of his subjects are collaborators, friends or people he encounters directly. That connection allows directed editorials and unguarded moments to sit naturally beside one another.